GENERATIONAL EQUITY

Central Dec20

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World-Wide Cattle Genetics Distribution and Services Company—Southwest Est. 2019 Sales of $2.3M : EST. 2019 EBITDA of $600,000 Mike O'Malley Generational Equity Tel: (913) 530-6140 momalley@generational.com DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Client #61382 Non-Disclosure Agreement Generational.com | Dealforce.com Well-established in the cattle industry, this company is known for its largest and most diverse semen inventories for various cattle breeds. The company offers cattle semen distribution, lab s e r v i c e s , e m b r y o t r a n s f e r, artificial insemination, and cattle and embryo sales. Customers & Markets Serving a well-established and highly-demanded industry, its niche type offering has focused primarily on the beef cattle industry with little involvement in others. The Company maintains an average of 3,600 active recurring customers in any given year with no single customer accounting for more than 5% of revenue during the historical period and has sourced its products worldwide. Given its long-standing history, the Company has over 17,200 clients in their database. Facility & Equipment The company-owned facility comprises 16,200 square feet on numerous acres and serves as a lab, vet clinic, and cattle semen distribution. The annual fair market rent is estimated at $50,000. The property provides ample space for expansion opportunities Operating equipment and tools are continually upgraded to keep abreast of technology trends and primarily consists refrigerators, collector containers, insemination equipment, and other related tools. Organization & Structure The Company is set up as a S- Corporation, and is supported by 9 full-time employees, inclusive of the owner. While the owner is seeking an eventual exit due to retirement planning, the owner is flexible in staying on for a mutually agreed upon period to ensure the continued success of the Company. The loyal employee base creates a positive working environment and is highly accountable to the success the Company has experienced over the years. Sales & Marketing The Company's sales initiatives include various industry trade show attendance, ads placed in industry periodicals, an extensive directory published annually, a well-laid out website, and active approaches to industry cattle producers and owners that values high-merit cattle. Additionally, local education provided enhances the visibility of the Company. Reputation & Competition The Company have developed a solid reputation with its customers due to the quality of products and services provided. Given that, customers tend to provide repeat business as well as strong referrals; resulting in long-term customers. A d d i t i o n a l l y, t h e C o m p a n y differentiates itself as it holds certain exclusive lab rights to pregnancy detection of cattle. Growth Opportunities Given a strong foundation set, new and active ownership will be better suited to continue the growth trajectory the Company is capable of and explore other opportunities that the client can identify as a growing space. Some initiatives include: Somatic Cell Nuclear Transfer IVF Embryo Transfer Expansion into Caprine (Goat)

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