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Mid-Atlan c Region, US Leading Mul channel Consumer Electronics Retailer E-Commerce, Brick and Mortar & Custom Integra on Ryan Johnson, Managing Director Tel/Fax: (972) 232-1132 Email: rjohnson@genera onal.com www.Genera onal.com I www.DealForce.com 2020 Est. Revenue $50.0MM I 2020 Est. EBITDA $3.0MM Highlighted Investment Considera ons • Industry Leader: The Company has mastered brick and mortar, custom integra on, and e-commerce. Its over 40 years of experience at the store level gives it credibility online, it is among the top custom integrators in the county, and its online volume gives it the ability to sell in stores at a compe ve advantage when many brick and mortar stores are struggling, if not closing. • Proprietary Technology: The Company's proprietary inventory management tool within its own proprietary so - ware monitors prices on the web and adjusts its prices according to an algorithm which engages rules and adjusts prices according to a predetermined strategy. • Excellent Opera ons and Company Structure: The owner has posi oned the Company to not be dependent on him for daily opera ons. It has an internal board with established guidelines, whose members manage the Com- pany when the owner is absent for any period of me. For more information, please sign the Confidentiality Agreement DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and its affiliate network members is an agent for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. The Company is a leading retailer of both cu ng-edge and prac cal emerging technologies in consumer electronics. With a reputa on for integrity and quality, it has experienced significant long-term success by offering personal service, award-winning installa ons, and compe ve pricing that bring the finest Audio, Video, Home Theater, and Home Integra on products to reality. In 2019, revenue was derived from e-commerce sales (63% of sales), in-store sales, including custom integra on (27%), and installa on (10%). Through its strong e-commerce presence, the Company sells consumer electronics across the US. During 2019, customers were located in the Northeast (40% of sales), Southeast (25%), West Coast (23%), and Midwest (12%). Its physical loca ons in its home state in the Mid-Atlan c comprise two retail stores (5,800 and 1,600 square feet, respec vely), a 21,800+ square foot warehouse and office facility, and a 13,500-square foot warehouse and distribu on center. The Company is currently staffed by 91 full- me and 1 part- me employees. Client #61826
