Issue link: http://deals.uberflip.com/i/1334236
Midwest Region, US Specialty Adver sing Firm At-Work Marke ng Space Mark Long, M&A Advisor Tel: (614) 448-6640 Fax: (214) 764-1362 Email: mlong@genera onal.com www.Genera onal.com I www.DealForce.com 2020 Est. Revenue $3.2MM I 2020 Est. EBITDA $500K+ Highlighted Investment Considera ons • Compelling Value Proposi on: The Company offers premium placements and direct consumer market exposure to adver sers and business service providers, financial benefits to employers, and unique discount opportuni es to employees. • Outstanding Growth Opportuni es: There are substan al opportuni es to leverage the Company's market posi- on for growth, including electronic pay stub venues, addi onal W2/tax repor ng market share growth, and digi- tal ini a ves regardless of workplace. • Recurring Revenue Streams: Approximately 95% of revenue is recurring through in-place agreements with large customers. • Established Management: The ac ve shareholder/CEO is willing to stay with the Company in order to ensure a seamless transfer of ownership. There is also an experienced core sales management team that will be valuable in future business plans. For more information, please sign the Confidentiality Agreement DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and its affiliate network members is an agent for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. The Company is an early industry leader in the at-work marke ng space. It works with na onal brand adver sers to place their offers and discounts on employer forms and webpages, and contracts with large employers and payroll providers to supply payroll and tax forms. Other marke ng venues include adver sing via employers' intranet sites and HR departments, posters in employee break and changing rooms, and coupons and samples delivered directly to the workplace. During 2019, revenue was generated from W2/Tax form products (73% of sales), payroll checks (13%), and other items such as posters, inserts, etc. (14%). The Company's customers are primarily large, na onal brand and business services adver sers. In 2019, adver ser revenue was comprised of business/tax prepara on services (59% of total revenue), banking (10%), grocery (7%), telecom (2%),and other sectors (22%). Distribu on includes primarily employers with large employee bases, and na onal or regional payroll and tax form processors. Client #61699