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Headquartered in Midwest US Data Marke ng Services Firm Ver cals: Higher Educa on / Publishers / Commercial Stephen Dinehart III, Senior M&A Advisor Tel: (608) 833-9396 Fax: (972) 392-8564 Email: sdinehart@genera onal.com www.Genera onal.com I www.DealForce.com 2020 Est. Revenue $3,400,000 I 2020 Est. Adj. EBITDA $500,000 Highlighted Investment Considera ons • Strong Historical Sales Growth: Historical sales increased from $2,280,000 in 2017 to $3,426,000 in 2019, a CAGR of 22.6%. • Strong Earnings: Earnings as measured by EBITDA, increased from $224,000 in 2017 to $454,000 in 2019, a CAGR of 42.2%. • Strong Net Working Capital: As of December 31, 2019, unadjusted current assets were approximately $466,000 and current liabili es were $247,000, represen ng a Net Working Capital (NWC) of $219,000. • Management Will Remain through Transi on: The ac ve owners are willing to remain with the company at least during a transi on period in order to ensure a seamless transfer of ownership. • Na onal Reach: The customer base and opera ons are na onal in scope, allowing it to service clients wherever they may be located and easily expand into new geographic markets. • Proprietary So ware: The Company developed from the ground up a proprietary database management so ware to support in-house opera ons. The so ware is highly customizable and can be used for all publishers. For more information, please sign the Confidentiality Agreement DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and its affiliate network members is an agent for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. The Company is a data marke ng services firm. The Company helps clients understand and build their customer and prospect databases by providing quality data management and analy cs. In 2019, management es mates that revenue was generated through the following channels: Brokerage Sales (69%), Fulfillment Sales (18%), List Management Sales (5%), and Other (8%). The Company generates revenue from a wide range of industries, including Higher Educa on (49% of 2019 revenue), Trade Magazine Publishers (19%), Health and Fitness (13%), and others (19%). The Company has a customer base of over 1,100 (including 200+ ac ve/recurring customers) and a 92% rate of recurring revenue. Client #63793