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Midwest Region, US Well-Established & Award-Winning Winery Produc on Winery, Brewery & Tas ng Room Stephen Dinehart III, Senior M&A Advisor Tel: (608) 833-9396 Fax: (608) 316-5239 Email: sdinehart@genera onal.com www.Genera onal.com I www.DealForce.com 2021 Est. Revenue $9.4MM I 2021 Est. EBITDA $1.6MM+ Highlighted Investment Considera ons • Outstanding Growth Opportuni es: The Company's exposure, volume, and self-distribu on demand offer an ideal opportunity to an en ty with distribu on power and produc on support. It has annual sales of al- most 45,000 cases. Over 85% of business is directly to consumers or retailers via on-line DTC sales (35 states), its wine club, in-state self-distribu on, or tas ng room (over 100,000 visitors last year). Third-party distribu on accounts for only 15%. SRP varies from $17 to $39. • Diversified Customer Base: No single customer accounted for more than 2.6% of revenue in 2020, and the top five collec vely generated only 6.7% of revenue (comprising four distributors and one retailer). The di- versified customer base helps ensure that the Company will not be significantly impacted by the loss of a single account. The Company has a major na onal distributor that is currently carrying its products in a lim- ited market area, but wishes to substan ally broaden their representa on. • A rac ve Market Demographics: The Company's primary wines are fruit and/or grape-based. Its product line is compelling for consumers who are looking for different flavors in their beverages. • Resilient Performance: The Company's financial performance is resilient year a er year even in extraordi- nary mes such as recessions and the COVID-19 pandemic. For more information, please sign the Confidentiality Agreement DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and its affiliate network members is an agent for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. The Company produces some of the most popular and award-winning wines in the Midwest, having won hundreds of interna onal awards at many pres gious wine compe ons. Its facili es include a winery, a brewery, and an event facility on its campus. During 2020, revenue was derived from wine (75.5% of sales), beer (8.4%), food (6.1%), retail merchandise (4.0%), private labeled packaged foods (2.4%), and other sources (3.4%). Produc on is currently 45,000 cases annually, and the Company is currently staffed by 44 full- me and 44 part- me personnel. Client #64293