GENERATIONAL EQUITY

CentralJan23

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Cosmetics Designer, Manufacturer, & Distributor - Blue-Chip & eCommerce; North America Sales w/ Global Potential #63857 Sign NDA ► 2022 Revenue Est. $5,000,000 2022 EBITDA Est. $1,000,000 (20.0% of revenue) DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Jacob Mangalath Vice President - M&A Email: JMangalath@generational.com Mobile: 469-828-2791 Generational Equity 3400 N. Central Expressway, Suite 100, Richardson, TX Fax: 972-392-1124 BUSINESS HIGHLIGHTS The Company is a designer, manufacturer, and distributor of a mid-range cosmetic brand both B2B wholesale and B2C/D2C with ecommerce platforms and blue-chip retailers such as Amazon, Walmart, and Target. All products and brand names are trademarked and patented by the Company, ensuring their intellectual properties are protected, and the Company's lean, efficient operations are highly scalable. The brand is a mass market brand, filling the gap between low-end and high-end cosmetics with over 600 products in four major divisions, namely: makeup sets (35% of 2021 Revenue), train cases (20%), nail polishes (15%), and misc. makeup products (30%). The Company is the go-to source for makeup sets across North America, and has widespread awareness for its cosmetic products and accessories, specifically the train cases. INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 COMPANY STATS > Over 14 yrs. of operations > 4 FT & 3 PT employees > 25,000+ Clientele List > 70%+ Recurring Accounts > B2B & B2C Customer Markets > C-Corp. Structure > Low CapEx Requirements > 32,000 sq. ft. Facility INVESTMENT APPEAL • Scalable Operation: The Company can easily scale its business model with minimal increase in operational expenses and can cultivate more recurring customers by adding digital sales/marketing channels, increasing production, and taking full advantage of B2B and D2C/B2C sales opportunities. • Strong Supplier Relationships: The Company has strong long-term relationships in place with a diversified vendor base. These relationships enable consistent product sourcing capabilities. • Trademark and Patents: The Company has strengthened its advantage over competition with numerous patents and trademarks for its products that protect its brand from encroachment from similar products. • Strong Sales Growth: Historical sales have grown from $5,540,000 in 2019 to $7,919,000 in 2021, representing a compound annual growth rate of 19.6%. Sales have grown consistently year over year in the historical period. • Decreasing Operating Expenses: Operating expenses have been trending lower, decreasing as a percent of sales from 14.7% in 2019 to 10.3% in 2021. Effective management of operating expenses led to greater profitability over the historical period which will continue as the Company scales. GROWTH OPPORTUNITY > Expand Digital Marketing Platforms > Optimize B2B & Brick and Mortar Presence > ERP & Operations Process REVENUE MIX DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller.

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