GENERATIONAL EQUITY

CentralJan23

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Highly-Profitable Full-Service Sign Company Headquartered in Midwest US #65073 Sign NDA ► 2022 Revenue Est. $ 7.9MM 2022 EBITDA Est. $ 1.2MM DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Jerry Yocum Managing Director Email: jyocum@generational.com Office/Fax: 614-432-8580 Generational Equity, LLC 1900 Polaris Parkway, Suite 450 Columbus, OH 43240 www.Generational.com I www.DealForce.com BUSINESS HIGHLIGHTS The Company is a full-service sign company, providing exterior and interior signage design, fabrication, installation, and maintenance. It also provides service support for signage project management, engineering, zoning, and permit procurement. The Company differentiates itself from the competition through its high-quality signage, various product offerings which make it a one-stop shop for all things sign-related, fast service response time, large vehicle fleet, and knowledge of the sign permitting process required by various municipalities, cities, and townships in the areas it serves. INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 COMPANY STATS 35 full-time and 2 part-time employees 47,450-square foot headquarters / 3,200- square foot satellite office 2,000 active accounts INVESTMENT APPEAL • Profit Percentage is Above Industry Benchmarks - The Company's 12.7% pre-tax profit margin in 2021 was well above the 4.4% industry benchmark for similar revenue-sized firms. • Diversified Product Mix - The Company offers a wide and varied mix of sign options, and is not heavily concentrated on any one product type. • Diversified Customer Base - No single customer accounted for more than 5% of revenue during the historical period. The diversified customer base helps ensure that the Company will not be significantly impacted by the loss of a single account. • Management Team - In preparation for retirement, the owners have put a strong management team in place, minimizing owner dependence. Key personnel include a Plant Manager and Service Director. GROWTH OPPORTUNITIES • Sales/Service Department • Plant Expansion • Digital Marketing Customer Markets 2021 Revenue Mix EBITDA Performance

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