GENERATIONAL EQUITY

CentralJan23

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Pool & Spa Supplies, Weekly Maintenance, and Service Located in Southern USA #65709 Sign NDA ► 2022 Revenue Est. $1,600,000 2022 EBITDA Est. $69,000 2022 Cash Flow Est. $144,000 DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Milt Flinn Senior M&A Advisor Email: mflinn@generational.com Office: 469-828-2839 Generational Equity, LLC 3400 N. Central Expressway, Ste. 100 Richardson, TX 75080 Fax: 972-392-8564 BUSINESS HIGHLIGHTS This business is a provider of pool and spa supplies including liquid chlorine, tablets, pumps, filters and more. The company also provides weekly maintenance and service/repairs throughout their locale area and other surrounding counties. There is a client base composed of 2,000+ active accounts and growing. The Company has three major divisions of products & services namely, retail products (26% of 2021 revenue), Weekly pool service (17%) & Service/repairs (57%). INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 Sales COMPANY STATS Over 3 yrs of operations 2,000 + Active Accounts 2,488 Sq Ft. Facility 12 Total Employees INVESTMENT APPEAL • Outstanding Growth Opportunities: Several opportunities exist for them to significantly increase revenue and profit, including leveraging the Company's proven reputation to pursue and penetrate new and existing markets. These opportunities are easily attainable given the appropriate investments in capital and human resources. • Rising Gross Profit Trend: Throughout the historical period, gross profit increased from 27.6% of sales in 2019 to 39.2% of sales by the end of 2021. The Company has been able to efficiently control its cost of sales after high growth, demonstrating its ability to maximize profitability potential • Strong Management Team: The companies management team has a tremendous amount of experience in pool supplies. The team is focused on providing quality, timely, and cost-effective products, coupled with proactive and responsive customer service. • Management Will Remain through Transition: The officers are willing to remain through the transition period, and would entertain remaining with new management for a longer period of time on a consultancy basis. Additionally, all key employees will be available to remain with new ownership beyond the sale of the Company. GROWTH OPPORTUNITY Tangential Markets Increase Capacity Expand Digital Marketing

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