GENERATIONAL EQUITY

CentralJan23

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Online Pet Food Distributor & Retailer Direct-To-Consumer (DTC) #65925 Sign NDA ► 2022 Revenue Est. $5,700,000 2022 EBITDA Est. $850,000 DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Generational Group 3400 N. Central Expy, Ste. 100 Richardson, TX 75082 Fax: 214-764-1364 BUSINESS HIGHLIGHTS The Company is a leading online retailer that specializes in raw pet food. Since 2008, the Company has amassed a customer database of over 7,000. Focusing on sourcing the highest quality live animals and human-grade products from an exclusive relationship with a dedicated, licensed, and inspected slaughterhouse. Products include beef, beaver, chicken, duck, rabbit, and many others. Product is offered at the Company's headquarters, locally through it's fleet, and nationwide through transportation partnerships. INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 INVESTMENT APPEAL • Diversified Customer Base: No single customer amounted to a material portion of revenue during the historical period. • Robust Market Outlook: The direct-to-consumer pet food market is expected to grow at a CAGR of 25.2% from 2022–2028 to reach $8.16 billion by 2028. The direct-to-consumer pet food market has been growing rapidly due to the growing adoption of digital channels. The increase in smartphone usage and the huge diffusion of the internet further stimulate the growth of this market. • Strong Historical Sales Growth: Historical sales have grown from $4,101,000 in 2019 to $5,375,000 in 2021. • Scalable Operating Expenses: The Company has built an effective organization capable of sustaining projected growth. The Company maintains fixed operating expenditures, and future revenue growth will greatly improve profitability. Any increase in revenue will not result in meaningful changes to projected operating expenses. • Consistent Earnings: The Company has averaged earnings, represented by EBITDA as a percentage of sales, of 15.0% over the historical period. GROWTH OPPORTUNITIES Subscription Model Increase Product Throughput Increase Supplier Base Search Engine Optimization Revenue Performance COMPANY STATS ~7,000 Active Clients 14 Employees 11,000 Sq. Ft. (2 Facilities) National Customer Base Jon LePage Senior Vice President, M&A Email: jlepage@generational.com Office: 972-232-1171

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