Issue link: http://deals.uberflip.com/i/1489093
PERFORMANCE AUTO RACING & SAFETY EQUIPMENT SUPPLIER Loca on: Midwest U.S. #65169 BUSINESS HIGHLIGHTS The Company is a supplier of performance auto racing and safety equipment in the United States, Canada, Argen na, Australia, Brazil, Britain, Germany, Jamaica, Sweden, and as far reaching as Dubai, Jordan, and Japan. Approximately 60% of the Company's historical sales have been to dealers, with 40% of its revenue from retail customers through the Company's e-commerce enabled website and its knowledgeable sales staff. The Company has ensured that it is displayed prominently among search results for its sold product categories through search engine op miza on efforts. The Company maintains an ac ve presence on major social media sites including a series of YouTube videos which highlight product offerings. The Company has developed this series of over 70 educa onal YouTube videos featuring most of its products, which generate 185,000+ views yearly. Prasad "Pat" Karcherla Senior M&A Advisor E: pkarcherla@genera onal.com P: 603-708-2408 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. REVENUE / EBITDA 2021 REVENUE INVESTMENT APPEAL • Turnkey Capabili es: As a one-stop shop, clients o en find it convenient and more affordable to find an array of offerings under one roof. The Company has updated systems and procedures to ensure turn key opera ons. • Superior Name and Reputa on: The Company has a strong reputa on for the quality and breadth of its product offerings. The Company has developed excep onal rela onships with customers, and is renowned for its technical exper se, product knowledge, and unrivaled customer support (including inventory management). • Brand-Name Products: The Company represents many of the leading manufacturers in the industry, which enables it to meet the high-end needs of its clientele. • Mul -State Reach: The Company is conveniently located in the Midwest and ships products to clients in the 48 states, AK, HI, and 8 Canadian provinces. This helps to decrease risks and exposure related to any one state or region. • Low Employee Turnover: The Company values its staff and their experience and that treatment is reflected in a low employee turnover rate. The Company's employees have an average tenure of 10 years. Genera onal Equity, LLC 3400 N. Central Expressway, Ste. 100 Richardson, TX 75080 F: 972-392-8564 $246K $274K $1.8M $2.0M 2022 REVENUE (PROJ) 2022 EBITDA (PROJ) 2021 EBITDA SIGN NDA ► CUSTOMER MARKETS CA, IL, VA 43% FL, OH 17% Other States & Int'l. 40% 2021 CUSTOMER MARKETS CUSTOMERS Customer A (2000) 11% Customer B (2000) 8% Customer C (1998) 6% Customer D (2004) 4% Customer E (2019) 2% ACCOUNTS Ac ve 7,000 Repeat Business 75% EXPERIENCED TEAM Part-Time Employees (1) Full-Time Employees (4) 2021 REVENUE MIX