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0% CLIENT TURNOVER HOUSEHOLD CHEMICAL & CLEANING CONSUMER PRODUCT COMPANY #67123 BUSINESS HIGHLIGHTS Founded over 30 years ago, the Company is the market leader in the development, manufacturing, and distribu on of household chemical and cleaning products for leading retailers across North America. It has created and commercialized hundreds of unique products, with some distributed throughout the world and all supported by an array of patents. The Company has earned its top posi on pioneering a 'private brand' strategy for three of America's top four retailers in its category and is in ac ve conversa ons with the fourth. It is responsible for developing las ng brands that consumers love, while offering comprehensive category management and product innova on support including insight and trend analysis, idea on, formula on, commercializa on, produc on, delivery, and comprehensive lifecycle management. As the innova on and technology leader, The Company has pioneered its category to become the stand-out retail partner that corpora ons can rely upon to build their brands, produce market-leading results, and provide stability and protec on to the category. Its customers represent the most reputable names in the retail industry with las ng confidence in the Company to deliver, year a er year. Jack Sluiter Managing Director - M&A E. jsluiter@genera onal.com T. 980-217-9520 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. INVESTMENT APPEAL a. Exclusive In-house Capabili es: Due to the technically complex nature of the Company's product category and the requirement for advanced manufacturing processes, the Company stands alone in its ability to provide a comprehensive category management program for retailers with all func ons in-house. b. Intellectual Property: For three decades, the Company have been developing the capabili es, trade-secrets and partner rela onships to create en rely new product sub-categories. Resul ng in the development of a por olio of patents and innumerable formula on secrets required to comprehensively serve the most demanding retailers as a strategic category partner. c. New Client: The Company is in ac ve product roll-out discussions with the market leader in its category. This total opportunity can double revenue annually once mature and is not included in 2024's revenue plan. This opportunity will begin in phases in 2025. d. Growth Opportuni es: Despite its dominance with customers in the US market, there are broad white- space opportuni es to expand the customer, market and category base that will drive considerable future growth. New markets, customers and categories have a mul plier effect on SKU counts par cularly with mul -na onal customers who can bring many new markets, brands, and categories in a single rela onship. Addi onally, the Company's technology is mature and will not require major R&D to pursue adjacent categories, significantly expanding the scope of applica on will have drama c impacts to revenue. Genera onal Equity 125 Park Avenue, 25th FL New York, NY 10017 T. 212-401-7961 SIGN NDA ► END USER MARKETS United States UNDER MANAGEMENT INTELLECTUAL PROPERTY Patents 15 Pending 4 Formula ons 262 7 'PRIVATE BRANDS' MANAGED 262 SKUS MANAGED CAPABILITIES Manufacturing Packaging / Design Retail Distribu on Formula on Por olio Management FINANCIALS $21.8M $6.2M REVENUE 2024(P) GROSS MARGIN 2024(P) LONG TERM RELATIONSHIPS WITH TOP CLIENTS $143M HISTORIC REVENUE $126M HISTORIC REVENUE $84M HISTORIC REVENUE CLIENT A CLIENT B CLIENT C 20 YEAR RELATIONSHIP 19 YEAR RELATIONSHIP 16 YEAR RELATIONSHIP