GENERATIONAL EQUITY

JAN EAST 2025

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STAPLE HOUSEHOLD/JANSAN CONSUMER PRODUCT BRAND #97123 BUSINESS HIGHLIGHTS Founded over 30 years ago, the Company is the market leader in the development, manufacturing, and distribu on of household chemical and cleaning products for leading retailers across North America. The Company has created and commercialized hundreds of unique products, supported by an array of patents. This opportunity is for the acquisi on of a brand developed by the Company under its ownership. The Brand was established in 2003 and has become a staple in the online and retail stores of North America's largest retailers and has product representa on in the home, office, pet and commercial jansan markets. A combina on of online and retail representa on has contributed to brand exposure and enabled it to become a staple outperforming na onal brand compe tors in some regions. The Brand is protected by 12 unique patents and is backed by a formula on library capable of a wide breadth of combina ons for product expansion and new products. ***The Company is seeking strategic buyers currently serving major interna onal retailers*** Jack Sluiter Managing Director - M&A E. jsluiter@genera onal.com T. 980-217-9520 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. FINANCIALS INVESTMENT APPEAL & GROWTH OPPORTUNITIES a. 2025 Cost Reduc ons: The Company has recently established a new off-shore produc on facility that can lower delivered cost by 25% vs its current supply chain for its highest volume product lines. Quality and delivery tes ng is underway as of Q3, 2024 and is expected to be rolled out over me in 2025. b. Market Expansion: The new produc on partner enables the Company to cost-effec vely expand to markets in South-East Asia and Australia. Conversa ons are ongoing with a leading Australian retailer to carry the brand. c. Adjacent Categories: The exis ng formula ons can be easily reconfigured to enter adjacent markets and retailer category segments, significantly expanding the scope of applica on will have drama c impacts to revenue serving exis ng customers. d. Ecommerce Expansion: In addi on to supplying major distributors and retailers, the Company also manages its own rapidly growing Amazon store. There are several opportuni es to replicate this success through other major online marketplaces, stra fying the brand presence online. e. Intellectual Property: For three decades, the Company has been developing the capabili es, trade-secrets and partner rela onships to create en rely new product sub-categories. Resul ng in the development of a por olio of patents and innumerable formula on secrets required to comprehensively serve the most demanding retailers as a leading volume brand partner. Genera onal Equity 125 Park Avenue, 25th FL New York, NY 10017 T. 212-401-7961 $12.7M REVENUE 2024(P) SIGN NDA ► END USER MARKETS United States Canada La n America INTELLECTUAL PROPERTY Patents 12 Formula ons 172 GROSS MARGIN 2024(P) $5.7M $13.5M $6.6M CAPABILITIES Manufacturing Packaging / Design Retail Distribu on Formula on Por olio Management DISTRIBUTION CHANNELS REVENUE & GROSS MARGIN REVENUE 2025(P) GROSS MARGIN 2025(P)

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