Issue link: http://deals.uberflip.com/i/1530979
Marke ng Research Firm Loca on: Illinois #64414 BUSINESS HIGHLIGHTS The Company is a market research firm, specializing primarily in data collec on for face-to-face and virtual-online research. The Company provides a mix of qualita ve and quan ta ve data research across all industries with some full-service consul ng offered. The Company differen ates itself on several key factors including its unique facility that offers extra-large spaces and wide doors to accommodate, for example, automobile or riding lawn mower tests, a commercial test kitchen, and large audience tes ng, as well as by its experience, exper se, track record, and proprietary technology. Prasad Karcherla Senior M&A Advisor E: pkarcherla@genera onal.com D: 630-708-2408 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. REVENUE / EBITDA 2023 REVENUE INVESTMENT APPEAL • Proprietary Product Technology: The Company uses a proprietary so ware pla orm that features a respondent database, a recrui ng manager system, and an online survey tool allowing customers to quickly build complex screeners for prequalifying respondents. • Diversified Customer Industries: The Company serves a wide variety of industries, including food, B2B, healthcare, auto, and legal, and is not dependent on any one market. • Breadth of Services: The Company's services beyond facility-based work include intercept interviewing and online na onal par cipant recrui ng. • Na onal and Interna onal Reach: The Company serves clients across the US and interna onally. Genera onal Equity 3400 North Central Expressway, Suite 100 Richardson, TX, 75080 T. 972-232-1121 F. 972-392-8564 $297K $450K $1.52M $1.85M 2024 REVENUE (PROJ) 2024 EBITDA (PROJ) 2023 EBITDA SIGN NDA ► CUSTOMER MARKETS Food 22% B2B 15% Healthcare 11% Legal 5% Various Other 47% TOP CUSTOMERS Customer A (2015) 18% Customer B (2023) 10% Customer C (2008) 7% BUSINESS INFO 12,000 sq. . facility 5 full- me employees 20 part- me employees 50+ ac ve accounts 2023 REVENUE MIX 2021 2022 2023 REVENUE $1,077,000 $1,117,000 $1,523,000 EBITDA $272,000 $46,000 $297,000