Issue link: http://deals.uberflip.com/i/1531912
PREMIER SEARCH ENGINE OPTIMIZATION (SEO) SERVICES CONSULTING FIRM #67919 BUSINESS HIGHLIGHTS Founded over 10 years ago, the Company is a leading SEO service provider specializing in cost effec ve SEO and link building services to customers in various industries throughout North America. The Company offers personalized strategies and solu ons to enhance client's digital presence, a ract more organic traffic to achieve the customer's goals. The Company's revenue is primarily composed of recurring revenue streams (88% of 2023 revenue) from a variety of service offerings including monthly SEO services, monthly SEO consulting services, monthly website blogs and monthly web development services. The Company generates revenue from non‐recurring services as well. The Company is focused on implemen ng new growth strategies within North America and is exploring acquisi on opportuni es as part of its strategic efforts to expand and enhance growth prospects. Moses Shmueli Managing Director - M&A E. mshmueli@genera onal.com T. 212-401-7962 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and w hile believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges tha t Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera onal Equity of this document. At all mes Genera onal Equity and/or its affiliate net work members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. INVESTMENT APPEAL Superior Name and Reputa on. The Company enjoys a long‐standing reputa on for supplying quality services and superior customer support. A reflec on of The Company's reputa on within the industry is its approximate 92% rate of repeat customers. Recurring Revenue. Last year, 88% of the Company's revenue was from monthly recurring services. Pro forma revenue will benefit from past and future product introduc ons that will add to revenue growth year over year. Diversified Customer Industries. The Company maintains a loyal client base within mul ple industries, which includes Financial, Home Contrac ng, E‐Commerce, B2B Services, Tech/SaaS, Law, Real Estate and other customer markets. Opera ng within mul ple industries helps ensure the Company will not be significantly impacted during a slowdown within a single industry. Stable Gross Profit. The Company's gross profit has remained stable at an average of 64.3%. Maintaining stable gross profit margins may signal the Company has sufficient controls on direct input costs, which will allow the Company to scale with con nued forese eable profit. Modest Ongoing Capital Investment Requirements. The need for capital expenditures is minimal moving forward. Capital expenditures are conserva vely projected at approximately $5,000 per annum in order to support con nued opera onal efficiency. Management Will Remain through Transi on. Management is willing to remain through the transi on period, and would entertain remaining with new management for a longer period of me on a consultancy basis. Addi onally, all key employees are expecte d to remain with new ownership beyond the sale of the Company. Genera onal Equity 125 Park Avenue, 25th FL New York, NY 10017 T. 212-381-7650 SIGN NDA ► FYE March 31 REVENUE / EBITDA $2.1M 2025 REVENUE (PROJ) $630K 2025 EBITDA (PROJ) REVENUE MIX FINANCIAL PERFORMANCE CUSTOMER MARKETS RATE OF REPEAT BUSINESS 2024 92%+/- EXPERIENCED TEAM SEO Team 10 Content 10 Web Development 1 ACTIVE ACCOUNTS 2024 85+/-