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B2C INTERNET BASED PET FOOD AND SUPPLIES RETAILER Ontario CAN #67853 BUSINESS HIGHLIGHTS Founded in 2014, the Company is a B2C internet‐based retailer specializing in pet food and supplies, primarily targeng consumers and Pet Experts such as breeders, trainers, groomers, and boarding facilies across Canada through a robust affiliate program. The Company offers a range of proprietary dog food formulaons, with a significant poron of revenue generated from online retail sales and direct sales to breeders. With a strong client base, primarily in Ontario, and a high repeat business rate, the Company competes with major brands like Royal Canine and Purina. The Company's future growth opportunies include expanding into the U.S. market, enhancing social media presence, diversifying product lines, and exploring retail distribuon channels. The customer base of over 6,000 customers provides a strong base and revenue generaon is based on repeat customers, referrals, and exceponal industry reputaon. Addionally, the Company has an up‐to‐date web presence, highlighng its capabilies and menu of product types and services. Products and Services. The Company offers a range of dog food products and accessories, emphasizing high‐quality, locally sourced ingredients. Their product line includes various formulaons of dog food, such as Chicken & Salmon Grain Inclusive and Fish Formulaon Grain Inclusive, catering to both puppies and adult dogs. The Company's products are tailored to meet the nourishment requirements of both puppies and adult dogs, focusing on quality and nutrional value. Mike Hammer Senior Managing Director, M&A Email: mhammer@generaonal.com Phone: 416‐782‐5222 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 DISCLAIMER: All informaon contained in this document has been provided by the subject company to Generaonal Equity and while believed to be correct has not been verified. Accordingly, Generaonal Equity makes no representaons or warranes as to the accuracy and truthfulness of such informaon. The recipient hereof acknowledges that Generaonal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera‐ onal Equity of this document. At all mes Generaonal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Generaonal Equity's fees are paid by the seller. FYE MARCH 31 REVENUE / EBITDA INVESTMENT APPEAL Proprietary Experse. Company has 4 proprietary formulaons developed and implemented to differenate itself from the compeon. Superior Name and Reputaon. The Company's reputaon in the industry is the result of conducng business with a philosophy that is supported by professionals, principals, values, and ethics. As a result, the majority of business is from repeat business and referrals. Management Will Remain through Transion. The officer is willing to remain through the transion period, and would entertain remaining with new management for a longer period of me on a consultancy basis. Addionally, all key employees will be available to remain with new ownership beyond the sale of the Company. Strong Management Team. The management team has a tremendous amount of experience in the industry and is focused on providing quality, mely, and cost‐effecve products, coupled with proacve and responsive customer service. Outstanding Growth Opportunies. Several opportunies exist for the Company to significantly increase revenue and profit, including leveraging the Company's proven reputaon to pursue and penetrate new and exisng markets. These opportunies are easily aainable given the appropriate investments in capital and human resources. Generaonal Equity 125 Park Avenue , 25th Floor New York, NY 10017 SIGN NDA ► $2.7M 2024 Revenue (PROJ.) $366K 2024 EBITDA (PROJ.) OPERATIONS CENTERS Headquarters 6,000 SF ACTIVE CUSTOMERS 2023 6,000+ GEOGRAPHIC MARKETS Ontario 95% Eastern and Western CAN 5% CUSTOMER MARKETS Online Retail 80% Breeders 20% EXPERIENCED TEAM Sales 2 Warehouse 1 Part‐Time 3 Office Management 1 Operaons Manager 1