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Leading Brand of Award-Winning Bourbons #67796 BUSINESS HIGHLIGHTS This unique opportunity offers a highly recognized bourbon and whiskey brand known for its award- winning products, with a strong presence in key U.S. markets, this brand appeals to a broad consumer base, from bourbon connoisseurs to those seeking crea ve, modern whiskey op ons. The product por olio includes tradi onal and finished bourbons, offering significant poten al for growth through product line, and expanding into interna onal markets. The brand boasts well-established distribu on channels and a loyal customer base, while being posi oned for further expansion with the right strategic buyer. The current brand owner acquires 4- year-old Kentucky bourbon barrels below the going market rate and will work with the next owner to con nue supplying barrels. Opportuni es for scaling include tapping into rising global demand for premium American bourbon, enhancing direct-to-consumer sales, and leveraging digital marke ng to build stronger brand recogni on. This brand is a perfect acquisi on for a buyer looking to expand or diversify their presence in the spirits industry. Bobby Blumenfeld Senior M&A Advisor E: bblumenfeld@genera onal.com D. 917-865-8088 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. INVESTMENT APPEAL Superior Name and Reputa on: The Company enjoys a long-standing reputa on for the quality of its whiskey/bourbon products, industry exper se, dependability, and superior customer support. The Company's reputa on in the industry is the result of conduc ng business with a philosophy that is supported by professionals, principals, values, and ethics. As a result, the majority of the Company's business is from repeat business and referrals. Strong Management Team: The Company's management team has a tremendous amount of experience in the holis c beverage and hospitality industries. The Company's management team is focused on providing quality, mely, and cost-effec ve products, coupled with proac ve and responsive customer service. Genera onal Equity 125 Park Avenue, 25th FL New York, NY 10017 T. 212-401-7961 F. 212-401-7966 SIGN NDA ► 251,328 Total Bo les Sold 2014-Present KEY PRODUCT DIFFERENTIATORS Decanter-Style Bo le: The brand's premium packaging features a dis nc ve decanter-style bo le, se ng it apart from compe tors and offering consumers a high-end, collec ble aesthe c. Glass Knob Topper: The elegant glass knob topper further elevates the bo le's premium look, crea ng a refined and luxurious appeal that resonates with discerning buyers. Polished Label Set: With a uniform label design across all SKUs, the brand achieves a cohesive visual iden ty, u lizing a single bo le blank that not only enhances brand recogni on but also drives down produc on costs. Gold Medallion with Whiskey Rebellion Styling: Each bo le is adorned with a gold medallion, featuring flags from the Whiskey Rebellion era, a striking design element that captures consumer a en on on the shelf and adds a layer of historical intrigue. Historical Label: The brand's deep historical roots are highlighted through a unique label that references the only known bloodshed of the Whiskey Rebellion in 1794. This historical connec on gives the brand a dis nc ve story that resonates with patrio c consumers and whiskey enthusiasts alike. Patrio c and An -Taxa on Message: With a brand ethos rooted in resistance against governmental taxa on and oversight, the brand taps into a strong patrio c sen ment that appeals to consumers who value independence and heritage. Excep onal Value: Three of the five SKUs are priced under the $50 threshold, offering premium whiskey at an accessible price point, making it an a rac ve op on for value-conscious consumers seeking high-quality spirits. Accolades: Consistently recognized with some of the industry's top ra ngs and awards, the brand has established itself as a leader in quality, earning accolades year a er year that reinforce its premium standing. Strong Profitability: The brand's impressive gross profit margins range from 32.9% to 77.2% across its product lineup, making it a highly profitable offering with strong financial returns for the buyer.