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Brand Name Hair and Beauty Product Manufacturer / Retailer #66643 GeneraƟonal Equity 125 Park Avenue, 25th FL New York, NY 10017 T. 212‐381‐7650 BUSINESS HIGHLIGHTS For over 15 years, this PA‐based digitally nave, premium hair tools and products company has established a well‐recognized brand under which it offers more than 40 SKUs in 10 product categories, including hair brushes, heated brushes, hairdryers, hairsprays, texturizers, root touch‐up products, curling irons, straightening tools, shampoo & condioner, and styling products. Products are created by a professional stylist with the intent of providing users with an in‐home salon experience. The Company has maintained a strong relaonship with the television network and shopping channel QVC. The founder is interested in remaining in place alongside new ownership in or der to connue to promote the Company's products and assist the acquiror in capitalizing on growth opportunies. Expansion plans for 2024 are focused on the introducon of complementary product lines that leverage exisng distribuon/retail relaonships to accelerate sales growth. The Company also plans to ramp up sales and markeng through its company website and Amazon sales channels. INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 DISCLAIMER: All informaon contained in this document has been provided by the subject company to Generaonal Equity and while believed to be correct has not been verified. Accordingly, Generaonal Equity makes no representaons or warranes as to the accuracy and truthfulness of such informaon. The recipient hereof acknowledges that Generaonal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generaonal Equity of this document. At all mes Generaonal Equity and/or its affiliate network members are agents for the seller and not for the buyer. GeneraƟonal Equity's fees are paid by the seller. REVENUE / EBITDA FINANCIAL PERFORMANCE ($M) $5M $23M 2024 REVENUE (PROJ) 2024 EBITDA (PROJ) SIGN NDA ► STAFF Acve Owners (2) Brand Content Creator (1) Digital Coordinator (1) Customer Care (2) INVESTMENT APPEAL a. Superior Name and ReputaƟon: The Company enjoys a long‐standing reputaon for supplying quality beauty products and superior customer support. b. Patented Products: In order to protect its intellectual property, the Company currently owns several patents with expiraons well into the future. The Company has spent considerable me and investment in developing new beauty products and hair tools. With patented products, the Company will connue to bring high‐quality beauty goods to market while enhancing brand value. c. Strong Historical Sales and Earnings Growth: Historical sales have grown from $14.2M in 2021 to $20.3M in 2023, represenng a CAGR of 19.4%. Over the same period, the Company's earnings gr ew from $1.9M (13.3% of sales) to $5M (24.7%) of sales . Sales and earnings have grown consistently YoY in the historical period. d. Minimal Overhead and Oversight: The Company's ulizes a lean and highly‐experienced staff to consistently deliver strong results. Historically, the Company's fixed expenses averaged less than $550,000 per year. e. NaƟonal Reach: Given its online and direct‐to‐consumer sales channels, the Company's customer base and operaons are naonal in scope, allowing it to deliver products to clients wherever they may be located. Moses Shmueli Managing Director ‐ M&A E. mshmueli@generaonal.com T. 214‐717‐7494 FACILITIES Warehouse 4,000 sf $5M $20.3M 2023 REVENUE 2023 EBITDA REVENUE SOURCES