GENERATIONAL EQUITY

MOST RECENT MAY 25

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INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 - 2024 #68653 BUSINESS HIGHLIGHTS The Company, well posi oned in the fast-moving AI/ML + Data landscape, specializes in sophis cated data integra on, iden ty resolu on, and con nuous master data management. With decades of Data as a Service (DaaS) experience, the Company specializes in providing adap ve solu ons that enable businesses to Iden fy, Understand, and Connect with their customers. The Company's proprietary Intelligence Database lays the founda on for AI/ML, advanced analy cs, and omni-channel engagement tools by enhancing data accuracy and integra on, providing ac onable insights, and suppor ng highly targeted marke ng strategies. Opera ng a state-of-the-art digital produc on facility with full redundancy and a scalable private-cloud infrastructure, the Company ensures uninterrupted service for its clients. With industry-leading cer fica ons, proprietary methodologies, and long-term client rela onships averaging over 13 years, the Company is well-posi oned for con nued growth and profitability. Given its strong EBITDA margins and scalable business model, the Company represents both a compelling strategic asset for AI/ML + Data organiza ons and an a rac ve financial opportunity. Phil Pizzurro, CFA, CAIA Sr. Managing Director, M&A E. ppizzurro@genera onal.com T. 847-592-7120 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. REVENUE / EBITDA INVESTMENT APPEAL a. Recurring Revenue Model: Approximately 85% of revenue is derived from recurring contracts, providing stable and predictable cash flow. b. Proprietary Technology: The Company leverages its proprietary Intelligence Database and analy cs suite to deliver precision-driven insights. c. Diverse Client Base: Serving industries such as retail, B2B, hospitality, and finance, with established customers genera ng consistent revenue. d. Scalable Infrastructure: The Company operates with 40% excess compu ng power and storage capacity, allowing for seamless expansion. e. Geographic Reach: A fully remote workforce with key personnel located in major U.S. ci es, enabling na onal coverage and scalability. f. Strong Customer Reten on: High switching costs and deeply integrated solu ons result in a client reten on rate of approximately 95%. Genera onal Capital 3400 N. Central Expy Suite 100 Richardson, TX 75080 EXPERIENCED TEAM $2.9M $7.0M 2025 REVENUE (EST) 2025 EBITDA (EST) SIGN NDA ► KEY CUSTOMERS Customer A (SINCE 2016) 9% Customer B (2019) 9% Customer C (2018) 7% Customer D (2016) 7% Customer E (2006) 7% MANAGEMENT (1) FINANCIAL PERFORMANCE ($M) REVENUE BY SERVICE SCALABLE DATA-AS-A-SERVICE PLATFORM (United States & Canada) GEOGRAPHIC MARKETS UNITED STATES 98% CANADA 2% FACILITIES The Company u lizes a fully- remote workforce to offer low- cost solu ons to its customers. CONSULTANTS (3) SALES (5) PRODUCTION (20) x 20 REVENUE BY MARKET

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