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POP‐UP BRIDAL DRESS BUSINESS Ontario CAN #68319 BUSINESS HIGHLIGHTS The Business operates a pop‐up bridal shop that travels throughout Canada selling wedding dresses and accessories. The diverse customer base focuses on brides seeking affordable, designer wedding dresses and accessories at significantly discounted prices. The primary customer is seeking increased selecon, the ability to try on their exact dress rather than a sample, and a self‐service sales environment. The Company's customer market primarily consists of budget‐conscious brides who are seeking high‐quality, designer wedding dresses at significant discounts. This market includes a diverse range of customers, from those looking for affordable opons without compromising on style and quality to those in need of plus ‐size opons, which the Company provides. The target demographic is typically women in the wedding planning phase, oen between the ages of 25‐35. There is also a strong market for second weddings with customers oen seeking value and simplicity along with quality fit and feel. Depending upon venue size, the company sets up 20‐32 large fing rooms (each is 5' x 5') per event, only allowing enough brides into the space to match the number of fing rooms exactly. The results are a posive shopping experience for the bride while maintaining a sense of scarcity and high demand. While associates assist with quesons and compleng transacons, this event operates as a self‐serve shopping experience which is not typical in the bridal industry and has been really well received, parcularly by younger generaons. The Company's sales strategy is mulfaceted, leveraging online channels to maximize reach and engagement. The goal of the Company's markeng and web presence is to encourage aendance by the bride. The Company has a strong conversion rate with 40% of brides aending making a purchase. Mike Hammer Senior Managing Director, M&A Email: mhammer@generaonal.com Phone: 416‐782‐5222 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 DISCLAIMER: All informaon contained in this document has been provided by the subject company to Generaonal Equity and while believed to be correct has not been verified. Accordingly, Generaonal Equity makes no representaons or warranes as to the accuracy and truthfulness of such informaon. The recipient hereof acknowledges that Generaonal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera‐ onal Equity of this document. At all mes Generaonal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Generaonal Equity's fees are paid by the seller. FYE JUNE 30 REVENUE / EBITDA Generaonal Equity 125 Park Avenue , 25th Floor New York, NY 10017 SIGN NDA ► $3.34M 2024 Revenue $1.76M 2024 EBITDA OPERATIONS CENTERS Warehouse 3,000 SF *Can be relocated if necessary ANNUAL SALES EVENTS 2024 120+ GEOGRAPHIC MARKETS Across Canada 100% *Easily adaptable to US market REVENUE SOURCES Wedding Dresses 90% Bridal Accessories 7% VIP Access Tickets 3% EXPERIENCED EVENT TEAM Driver and Setup Crew 2 Sales Managers 2 Event Associate 1 Seamstress 1 *Owners event aendance not required Operaonal. Diversified customer base Naonal reach Scalable business model with low overhead 40% sales conversion rate Financial. Reviewed financial statements Strong historical sales growth Strong earnings and cash flow Low cost of labor compared to industry External. Rising demand for self‐service shopping Social media influence Word‐of‐mouth and localized buzz of "pop‐up" stores INVESTMENT APPEAL ONLINE PRESENCE Website Consistently Maintained Facebook 35,000+ Likes/Followers Google 4.8 Stars Instagram Growing Engagement Eventbrite Established Event History YouTube Developing Pinterest Growing Impressions