GENERATIONAL EQUITY

EAST JUNE 25

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STRONG MARGIN NY BEER DISTRIBUTOR #66675 BUSINESS HIGHLIGHTS The Company, located in Western New York State, is a licensed retail beer distributor. The Company sells to the general public at retail prices and deals with wholesale customers, including local bars and restaurants. The Company also sells propane, snacks and soda, and Ice for the convenience of its customers. The Company focuses on building rela onships with local and world-renowned breweries, allowing the Company access to select products at exclusive discounts while carrying popular high-volume domes c brands. Ownership is supported by two full- me and one part- me employee responsible for customer service and stocking coolers. The Company's 5,600 sq retail store, leased from a third party at market rates, has become a local landmark, having occupied the exact loca on for over fi een years. Sales have grown steadily from 2019-2022 while almost doubling gross profit margins in the same me. The Company has become a preferred vendor in the region and expects to con nue its growth trajectory into the future. Ahmad Behja Managing Director - M&A E: abehja @genera onal.com D. 203-716-1185 M. 203-945-8919 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. REVENUE / EBITDA INVESTMENT APPEAL a. Superior Name and Reputa on: The store enjoys a long-standing reputa on for quality products and superior customer service. The Company is well known for its exper se in beer, value priced propane, and lounge area. b. Brand-Name Products: The Company represents many of the leading beer manufacturers in the industry, which enables it to meet the needs of its clientele. c. Diversified Customer Base: No single customer accounted for more than 1% of revenue during the historical period. The diversified customer base helps ensure that the Company will not be significantly impacted by the loss of a single account. d. Strong Sales Growth: Sales have grown from $1,100,000 in 2019 to $1,600,000 in the fiscal year ending December 31, 2022, represen ng a compound annual growth rate of 13.3%, growing consistently year over year in the historical period. e. Rising Gross Profit: The Company has efficiently controlled its cost of sales while achieving high growth, demonstra ng its ability to maximize profitability. Between 2019 and 2022, gross profit increased from 13.4% of sales to 23.1% of sales. Genera onal Equity 125 Park Avenue, 25th FL New York, NY 10017 T. 212-401-7961 $222K $1.7M REVENUE (PROJ) EBITDA (PROJ) SIGN NDA ► CUSTOMER MARKETS Western New York 100% FINANCIAL PERFORMANCE ($'000) STAFF OVERVIEW ACCOUNTS Ac ve 3,000 Repeat Business 75% OWNERSHIP SALES & SERVICE (2 + 1PT) REVENUE MIX CUSTOMER MIX

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