GENERATIONAL EQUITY

WEST SEPT 25

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Regional Print and Online Directory for Senior Living/Care Options #68958 Sign NDA ► Location Western US 2025 Est. Revenue $1,400,000 2025 Est. EBITDA $111,000 DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such informati on. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the deliver y by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Dawn Bloomer Vice President, M&A Email: dbloomer@generational.com Office: 949-679-4518 Generational Equity, LLC 3400 N. Central Expressway, Ste. 100 Richardson, TX 75080 Fax: 972-392-8564 BUSINESS HIGHLIGHTS The Company is an aggregate of 1) a regional print and online guide for seniors, caregivers, and professionals, featuring comprehensive lis ngs of licensed care providers and a strong list of resource topics. The digest-sized print guide is distributed annually in mul ple markets, while the website offers enhanced sponsor lis ngs and a clean, user-friendly experience. The Company also engages deeply with local agencies and referral networks to support community outreach and targeted marke ng. 2) The most comprehensive online directory for senior living and care op ons. It connects users directly to providers without collec ng personal data or charging referral fees. Lis ngs are sourced from official databases and can be filtered, saved, and shared. Providers can manage their lis ngs for free or opt for a flat-fee upgrade to include marke ng content and a dedicated landing page. INVESTMENT APPEAL • Outstanding Growth Opportuni es: There exist several opportuni es for the Company to significantly increase revenue and profit, including leveraging the Company's proven reputa on to pursue and penetrate new and exis ng markets. The company's new online division is poised for significant growth following a strong ini al launch and early market trac on. These opportuni es are easily a ainable given the appropriate investments in capital and human resources. • Low Employee Turnover: The Company values its staff and their experiences, and that treatment is reflected in a low employee turnover rate. Employees cited the challenging and rewarding work as main factors for con nuing to work at the Company. • Superior Name and Reputa on: The Company is widely recognized for its trusted, community-focused approach to senior care resources. The Company's commitment to transparency, comprehensive lis ngs, and ethical prac ces has earned it strong credibility among families, caregivers, and professionals alike. • Strong Historical Sales Growth: Historical sales have grown from $1.2 million in 2022 to $1.3 million in the fiscal year ending December 31, 2024, represen ng a compound annual growth rate of 4.3%. Sales have grown consistently year over year in the historical period. INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 Dawn Bloomer is a California Real Estate Salesperson, Lic. 02282657

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