GENERATIONAL EQUITY

Top Talent Agency/Media Representation - News Anchors, Journalists, Meteorologists, and Media Personalities Location: National Reach #68305 Sign NDA ► 2025 Revenue Est. $1,800,000 2025 EBITDA Est. $367,000 (20.4% of Sales) DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Lance Thomasson Vice President, M&A lthomasson@generational.com Office: 469-828-2792 Generational Group 3400 N. Central Expressway, Ste. 100 Richardson, TX 75080 Fax: 972-392-8564 BUSINESS HIGHLIGHTS: This Company has served as a premier talent agency specializing in representing top journalists and media personalities across the United States. The Company has built a strong reputation for excellence by placing clients in prominent positions within national networks, local television stations, and digital platforms. Leveraging the extensive and diverse industry experience of its agents, the Company offers a unique, personalized approach to talent management and coaching. The Company specializes in representing clients across television, digital, and cable platforms, operating on a commission-based structure to ensure vested interest in clients' success. With a team of experienced agents the Company provides comprehensive services, including job placement and contract negotiation. Coaching clients to develop the skills needed on performance, on air, and on storytelling, the Company is recognized for its legitimacy and ability to secure high-profile placements, underscoring its commitment to client success and industry leadership. INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 COMPANY STATS: > Founded in 2004 > 80% Repeat Business Rate > Remote Base Office > 325+ Active Accounts > Local TV Affiliates, National Networks, Freelance, & Spanish Language Platforms INVESTMENT APPEAL: • Superior National Reputation and Reach: The Company enjoys a long-standing reputation for the quality of its client services, expertise, dependability, and superior customer support. The Company's reputation in the industry is the result of conducting business with a philosophy that is supported by professionals, principals, values, and ethics. As a result, the majority of the Company's business is from repeat business and referrals. • News Talent Specialization: Unlike larger agencies that represent a diverse range of clients, including actors, musicians, and authors, the Company is dedicated exclusively to journalists and media personalities. This specialized focus ensures that each client receives the attention and support they deserve, avoiding the common pitfall of being lost or ignored among a larger pool of talent. As a result, the Company has become a preferred choice for clients seeking personalized representation, and its list of placements in the news industry is consistently the largest. This commitment to specialization and individualized client care has enabled the Company to build a strong reputation for successfully placing top-tier talent across national and local networks. • Experienced Agent Team: The Company's agents leverage an unparalleled background that provides them with deep industry insights and practical knowledge, enabling them to effectively identify and develop top-tier talent. Their firsthand experience positions them to understand the specific needs and demands of the industry, ensuring that clients receive exceptional representation and career guidance tailored to their professional aspirations. •High Placement Efficiency: The Company prides itself on its impressive placement rate, averaging around six months to match clients with suitable roles. This efficiency is a testament to the agency's robust network and strategic approach to talent placement. By swiftly securing opportunities for clients, the Company enhances its reputation for reliability and effectiveness in the competitive media landscape. GROWTH OPPORTUNITY > Digital Platform Expansion > Geographic Expansion > Grow Into the Hispanic Market 2024 Customer Markets

• Cover