Issue link: http://deals.uberflip.com/i/1539919
INDEPENDENT NYC FIRE-ALARM SERVICE PROVIDER #69262 BUSINESS HIGHLIGHTS For over 35 years, this full-service fire service and life-safety specialist has been serving commercial and ins tu onal clients in New York City with ac ve FDNY approval since incep on. The Company offers turn-key fire safety solu ons and can manage the full life cycle from design, to filing, installa on, tes ng, permi ng, and contracted 24/7 monitoring and preventa ve maintenance. The Company generates 41% of revenue annually from 400 mul -year Inspec on, and Service and Repair contracts, with 95% client reten on annually and 110% revenue reten on through code-mandated upgrade services. Customer sa sfac on is a key priority driving reten on, with the top quar le of customers ranking the Company as 4.7/5 for service. To date, all growth has been the result of word-of-mouth referrals. Despite the lack of a formal sales force, the Company has grown to be one of the largest contracted fire alarm service providers in the city through its dedica on to serving its clients with the utmost professionality and performance. Ownership is supported by a team of 20 non-union employees opera ng from a leased facility conveniently located to service the 5 boroughs and NJ. Ahmad Behja Managing Director - M&A E: abehja @genera onal.com D. 203-716-1185 M. 203-945-8919 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 - 2024 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. REVENUE / EBITDA 2024 REVENUE INVESTMENT APPEAL a. Recurring Contracts: The Company has 400+ service contracts genera ng over 41% of revenue in 2024, while retaining 95% of all clients annually and genera ng 110% revenue reten on through code- mandated upgrade work. The average tenure of these service contracts is over nine years, illustra ng the sa sfac on and s ckiness of these Clients. b. Client Sa sfac on: The Company's client-centric approach ensures that the client's needs are priori zed and that solu ons resonate with their preferences and expecta ons. All while delivering cu ng edge services, authorized OEM hardware, and 24/7 service, monitoring and emergency response. O en, the Company wins projects through intelligent system design, lowering client upfront costs, while earning it a customer for the life of the system. c. Growth Opportuni es: Despite organic growth fueling the business to date through word-of-mouth referrals, a dedicated sales force could significantly increase growth from the Company's dormant referral pipeline. Addi onal growth opportuni es currently being explored include expanding services into code- mandated carbon-monoxide compliance, targe ng an es mated 2,000 buildings s ll yet to retrofit to meet code; and launching a remote-diagnos c service with the goal to convert reac ve service calls into subscrip on monitoring, es mated at approximately $250k in poten al ARR. Genera onal Equity 125 Park Avenue, 25th FL New York, NY 10017 T. 212-401-7961 $0.8M $0.7M $5.3M $5.0M 2025 REVENUE (PROJ) 2025 EBITDA (PROJ) 2024 EBITDA SIGN NDA ► FINANCIAL PERFORMANCE ($M) RECURRING REVENUE Inspec on Contracts 400 $ per Contract ~$4,000 Annually Recurring $1.6M +24/7 Repair $0.6M % of 2024 Recurring 41% REVENUE MIX CONTRACT RENEWAL 9yr+ Ave. Tenure STAFF BREAKDOWN Fire Alarm Maintenance 7 Service Call Outs 3 Installa ons 7 Office 1 Engineering 2