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Pet Supply Manufacturer with Strong E- Commerce Sales #69054 BUSINESS HIGHLIGHTS Headquartered in Georgia, this specialized eCommerce company designs, manufactures, and distributes premium whelping boxes and canine breeding supplies. Its flagship product line—whelping boxes—accounts for the majority of revenue and is protected by two granted U.S. design patents. Addi onal offerings include washable and reusable pee pads, hea ng equipment, liners, accessories, and other breeding-related products, all focused on early-stage canine care. The company operates through a direct-to-consumer model, with approximately 65% of sales generated through its website and 35% via Amazon. While primarily U.S.-based, the Company also maintains a consistent presence in the Canadian market. Tim Dalton Senior M&A Advisor E. tdalton@genera onal.com P. 706-650-1100 INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 - 2022 - 2024 DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to the accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and/or its affiliate network members are agents for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. INVESTMENT APPEAL Trademarks and Copyrights: The Company holds a registered trademark in both the United States and China, reinforcing its brand iden ty and market presence interna onally. Addi onally, it owns two U.S. design patents, solidifying its posi on as a product leader and further protec ng it unique whelping box designs from imita on. Diversified Revenue Across SKUs and Channels: With over 270 SKUs and a balanced sales mix between its proprietary website (65%) and Amazon (35%), the Company benefits from revenue diversifica on that reduces dependency on any single product or pla orm. This structure allows the Company to adapt to shi s in consumer behavior, test new offerings, and maintain consistent sales performance across mul ple channels. US GDP Growth Expected: With a revenue CAGR of 2.7%, the industry's steady customer expansion supports its growing contribu on to GDP especially as millennials and Gen Z customers gain financial independence and become more willing to spend on pets. A rac ve Market Demographics: The demographic shi towards re red baby boomers adop ng pets and younger genera ons embracing pet ownership is expected to boost sales and revenue for pet stores. This shi is an cipated to provide a solid consumer base for stores in the foreseeable future. Genera onal Equity 11175 Cicero Dr Suite 100 Alphare a, GA 30022 SIGN NDA ► FACILITY DETAILS Office/Warehouse 15,000 Square Feet Leased through 2026 REVENUE / SDE 1% REPEAT BUSINESS Ac ve Accounts (2025): 4700 Rate of Repeat Business: 60% This Offering is Pre- Qualified for SBA Financing. Click here to learn more $292K $2.9M 2025 REVENUE (PROJ) 2025 SDE (PROJ) CUSTOMER MARKETS EXPERIENCED TEAM Office: 2 Warehouse: 3 REVENUE SOURCES