Issue link: http://deals.uberflip.com/i/1312534
Headquartered in Mid-South US - 2,500 Sq. Ft. Office Facility Full-Service Advertising, Marketing, & Public Relations Firm Key Services: Media & Advertisement Placement Bill Evans, Senior M&A Advisor Tel: (501) 801-8000 Fax: (501) 225-9778 Email: bevans@generational.com www.Generational.com I www.DealForce.com 2019 Est. Revenue $1,350,000 I 2019 Est. Adj. EBITDA $165,000 Highlighted Investment Considerations Improving Gross Margins: As a percentage of revenue, cost of sales has declined—from 67.8% in FY 2016 to 60.2% in FY 2018. Management cites a shift away from lower-margin media placement services and more projects tied to transit advertising and other special projects, which garner higher gross mar- gins. Strong Profit Growth: Due to solid market demand, improved gross margin, and a more streamlined overhead expense structure, the Company's adjusted EBITDA, a key indicator of financial performance, is forecast to total or surpass $165,000 (12.2% of sales) in base year 2019. Superior Invoice Collection: The Company's invoice collection period was 15 days in FY 2018, which was below the industry average of 19 days. Repeat Business: An established and growing customer account base and an estimated 95% retention rate help ensure continuity of operations. Management Will Remain through Transition: The owner is willing to stay with the Company post- transaction in order to ensure a seamless transfer of ownership. Broad Service Offerings: The Company offers a wide range of creative solutions, including media place- ment (television, radio, print, and social media), promotional items, political ads, public relations/event promotions, logo design, and special projects. For more information, please sign the Confidentiality Agreement DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- tional Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Founded in the early 1990's, the Company is a full-service advertising, marketing, and public relations company serving a wide variety of clients in the states of Arkansas, Oklahoma, and Missouri. The Company's products and services include: 1) Media placement of advertising in clients' local and regional areas, as well as nationally. 2) Personalized promotional items and over 750,000 different varieties, imprinted with customer company logo or information. 3) Advertising or sponsorships sold for special projects. 4) Advertisement production for radio, television, and other video media. The Company has provided services to hundreds of organizations throughout its markets. At any given time, the Company serves an active client base of 230 accounts. On average, 65-85 clients are billed each month, 25 of which are billed on a regular (monthly) basis. Client #58474