GENERATIONAL EQUITY

Central Dec. 2021

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Floral Wholesale & Distribution Company Located in Northern US #64744 Sign NDA ► 2021 Revenue Est. $2,300,000 2021 EBITDA Est. $365,000 DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Stephen Dinehart Senior M&A Advisor Email: sdinehart@generational.com Office: 608-833-9396 Generational Equity, LLC 3400 N. Central Expressway, Ste. 100 Richardson, TX 75080 Fax: 972-392-8564 BUSINESS HIGHLIGHTS The Company specializes as a regional distributor of high quality fresh and artificial flowers and floral arrangements. The Company is well known in the regional market, and has an excellent reputation for customer service as well as high quality flowers and complementary products. The Company operates through six internal profit centers: plush bud vases (20% of 2020 revenue), mini bouquets (13%), half-dozen roses (10%), large flower bouquets (9%), premium flower bouquet (9%), and other products (39%). It operates out of a 4,800 square foot facility. INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 COMPANY STATS Over 28 yrs. of operations 20+ large active clients 2 FT & 27 PT employees INVESTMENT APPEAL • Historical Revenue Growth - The Company's revenue increased from $1.4 million in 2018 to $1.9 million in 2020, a historical compound annual growth rate (CAGR) of 15.6%. • Growing Profitability - During the historical 2018 through 2020 period, the Company's adjusted EBITDA, a key indicator of financial performance, increased from $93,000 (6.6% of sales) to $299,000 (15.9%). In 2021, the Company's EBITDA is expected to reach $365,000 (15.9% of sales). • High Customer Retention Rate - Due to the Company's reputation, long-term presence in the industry, and breadth of product offerings, the Company's recurring revenue exceeds 90%. • Broad Market Segments - The Company provides products to convenience stores, drug stores, grocery stores, and other retail operations. The Company intends to further capitalize on its extensive market reach during the pro forma period. GROWTH OPPORTUNITY Hire Additional Employees Develop Sales/Marketing Geographic Expansion Customer Mix

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