Issue link: http://deals.uberflip.com/i/1433150
Midwest Region, US Swimming Pool and Spa/Hot Tub Retailer & Service Company James Branson, Senior M&A Advisor Tel: (330) 764-1073 Fax: (972) 232-1132 Email: jbranson@genera onal.com www.Genera onal.com I www.DealForce.com 2021 Est. Revenue $3.0MM I 2021 Est. SDE $300K Highlighted Investment Considera ons • Superior Name and Reputa on: The Company is known for being an excep onal provider and servicer of pools and spa systems. • Diversified Customer Base: No single customer accounted for a material por on of revenue during the historical period. The diversified customer base helps ensure that the Company will not be significantly impacted by the loss of a single account. • Outstanding Growth Opportuni es: The Company has incredible growth opportuni es. Management has iden fied several areas that revenue could be increased, including hiring addi onal sales personnel and increasing targeted marke ng. For more information, please sign the Confidentiality Agreement DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and its affiliate network members is an agent for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. The Company is a retailer and servicer of above ground and inground pools, spas/hot tubs, saunas, billiard tables, and associated equipment and accessories. It has developed a strong reputa on for providing reliable pool systems and services to home owners in the region. During 2020, revenue was generated from pool supplies and equipment (54% of sales), spas (15%), above ground pools (13%), inground pools (11), spa service (6%), and billiards (1%). The Company obtains customers through its web presence, adver sing ini a ves, and overall reputa on for quality. In 2020, it had over 3,800 ac ve accounts; the established customer base is a strong asset that contributes to stability and presents opportuni es for revenue growth. The Company operates from an 8,660-square foot main store and a 10,000-square foot warehouse facility, and is currently staffed by five full- me and nine part- me employees. Its key success drivers are high-quality products, excep onal staff knowledge, superior customer services, and mely installa ons. Client #64620