GENERATIONAL EQUITY

Central Dec. 2021

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Midwest Region, US Flooring and Window Covering Retailer/Installer Jerry Yocum, Managing Director Tel/Fax: (614) 432-8580 Email: jyocum@genera onal.com www.Genera onal.com I www.DealForce.com 2021 Est. Revenue $3.0MM I 2021 Est. EBITDA $700K+ Highlighted Investment Considera ons • Documented Systems and Procedures: The Company maintains detailed policies and procedures to ensure all aspects of the business are appropriately managed and streamlined. From client onboarding to customer service support, it reduces errors and improves efficiency within the opera ons. • Superior Name and Reputa on: The Company enjoys a long-standing reputa on for quality products/services and superior customer support. It is well known for its exper se on mee ng the needs of complex, fast track pro- jects. • Low Employee Turnover: The Company values its staff and their experiences, and that treatment is reflected in a low employee turnover rate. Employees cited the challenging and rewarding work as main factors for con nuing to work at the Company. • Efficient Reach: The Company's opera ons are efficiently managed from the headquarters and strategically locat- ed for access to highways to travel to client loca ons. For more information, please sign the Confidentiality Agreement DISCLAIMER: All informa on contained in this document has been provided by the subject company to Genera onal Equity and while believed to be correct has not been verified. Accordingly, Genera onal Equity makes no representa ons or warran es as to accuracy and truthfulness of such informa on. The recipient hereof acknowledges that Genera onal Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Genera- onal Equity of this document. At all mes Genera onal Equity and its affiliate network members is an agent for the seller and not for the buyer. Genera onal Equity's fees are paid by the seller. The Company is a premier flooring and window covering retailer and installer with a mobile shop. It offers consulta ve and design services to ensure customers understand the benefits and tradeoffs of each product to maximize client sa sfac on. The Company offers carpet, hardwood, laminate, stone, ceramic, vinyl, and window coverings. The Company maintains an ac ve customer base of over 6,000 customers with 100 realtors and many loyal construc on builders. Customer markets served during 2020 were retail (66% of sales), remodel (25%), and new construc on (9%). It operates from a 4,000-square foot office and warehouse facility located near several highways for ease of access to and from the building, and is currently staffed by six full- me and one part- me employees. Client #64751

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