GENERATIONAL EQUITY

Brick-and-Mortar and Online Store of Firearms and Accessories Located in Texas, USA #66276 Sign NDA ► 2024 Revenue Est. $500,000 2024 EBITDA Est. $63,000 DISCLAIMER: All information contained in this document has been provided by the subject company to Generational Equity and while believed to be correct has not been verified. Accordingly, Generational Equity makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that Generational Equity shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by Generational Equity of this document. At all times Generational Equity and its affiliate network members is an agent for the seller and not for the buyer. Generational Equity's fees are paid by the seller. Milt Flinn Senior M&A Advisor Email: mflinn@generational.com Office: 941-730-0199 Generational Equity, LLC 3400 N. Central Expressway, Ste. 100 Richardson, TX 75080 Fax: 972-392-8564 BUSINESS HIGHLIGHTS: This is a retailer of firearms and firearm accessories with both store front and online sales. The Company is a master dealer of Daniel Defense firearm products, allowing them to become a leading provider of firearm merchandise across the country. The Company provides exceptional weapons systems, parts, upper receivers, and other accessories to become the foremost option for firearm sales. They are able to rise above the competition by providing high-quality cutting-edge products. The company's excellent industry reputation and local brand awareness has established it as a notable firearm retailer across the country. It is the go-to source for Daniel Defense firearms and has widespread awareness in Texas for its products. The company has a client base composed of 8,000+ active accounts. INVESTMENT BANK OF THE YEAR 2016 - 2017 - 2018 COMPANY STATS: >Over 5 Yrs of Operations >4,200 Sq Ft. Warehouse >4 Total Employees >S-Corp Tx INVESTMENT APPEAL: • Superior Name and Reputation: The company enjoys a long-standing reputation for the quality of its products, expertise, dependability, and superior customer support. The Company's reputation in the industry is the result of conducting business with a philosophy that is supported by professionals, principals, values, and ethics. • Diversified Customer Base: The business has developed an excellent reputation within the local area for supplying high quality and high value firearm products. Over the historical period, the Company experienced no significant customer concentration. A diversified customer base helps ensure that the Company will not be significantly impacted by the loss of a single account. • Management Will Remain through Transition: The officers are willing to remain through the transition period and would entertain remaining with new management for a longer period of time on a consultancy basis. Additionally, all key employees will be available to remain with new ownership beyond the sale of the Company. • Outstanding Growth Opportunities: Several opportunities exist for the company to significantly increase revenue and profit, including leveraging the Company's proven reputation to pursue and penetrate new and existing markets. These opportunities are easily attainable given the appropriate investments in capital and human resources. GROWTH OPPORTUNITY >Increased Sales Efforts >Expand to Tangential Markets >Expand Digital Marketing

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